Category Archives: Advertising

Advertising

Opportunity and optimism

By jason | September 17, 2012
home-business

Global media and entertainment CEOs see digital media as a significant driver of future growth

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Advertising

iGRP: New Perspectives to Look at Digital Advertising

By razavi | June 25, 2012
effective content marketing strategy

How Gross Rating Points maybe used to measure online media advertising impact.

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Advertising

Comcast Ventures Leads $11 Million Investment in Integrate

By andyjones | March 21, 2012
Comcast Ventures Leads $11 Million Investment in Integrate

Multi-channel performance marketing technology and solutions provider Integrate, has closed a $11 million series B Investment from Comcast Ventures and Liberty Global

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Advertising

Google Introduces New Feature to Improve Ad Targeting Transparency

By andyjones | November 1, 2011
google-logo

Google has introduced a new feature called “Why These Ads” to bring greater transparency to ad targeting. Google says that soon people will be able to learn more about ads they see on Google search and Gmail by clicking the “Why these ads” link that will be placed next to ads. They will be able to see details on why a particular ad is displayed and how it is personalized for them.

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Advertising

Google Introduces New Mobile Search Ad Formats

By marijana | October 20, 2011
google-mob-ad

Google introduced new mobile ad search formats Wednesday, including search ads in mobile apps, a “click to download” option for apps and mobile app extensions. According to the company, the new mobile ad formats will “connect people and businesses in new, useful and relevant ways,” and help businesses get more benefits from mobile advertising. “We’re bringing [...]

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Internet

Google Launches AdWords Express Aimed at Local Businesses

By greg | July 27, 2011

Google officially launched AdWords Express, a product that enables local businesses to start advertising online in less than five minutes. The product was originally launched last fall as Google Boost for a limited number of small businesses and has since then expanded to all local businesses in the US that aren’t already using AdWords. Google [...]

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Technology

Apple Reports Record Breaking Q3 2011

By greg | July 20, 2011

On Tuesday, Apple announced financial results for third fiscal quarter of 2011, reporting its best quarter ever. The company reported that it sold a record 20.34 million iPhones as compared to 8.4 million in the same quarter last year, a staggering 142% increase. Apple sold 9.25 million iPads last quarter, another record sales for the [...]

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Social Media, Social Networks

Advertising Becoming Increasingly Social: Report

By marijana | July 20, 2011

TBG Digital, a company specializing in social media advertising campaigns, released a report on global advertising on Facebook revealing that companies are now putting more effort in increasing their fan base which translates into more efficient advertising campaigns. The report analyses pricing trends, success rates and sector variances related to Facebook advertising for Q2 2011. [...]

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Internet, Technology

Online Video Viewing Sessions in US Reach an All-time High:comScore

By greg | July 18, 2011

comScore released a report on Friday showing a continued growth of online video content in the U.S. The research firm’s report found that during the month of June, the U.S. Internet audience engaged in more than 6.2 billion viewing sessions which is a record breaking number. The same month, 178 million U.S. Internet users watched [...]

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Internet

Online Ad Spend to Surpass $31 Billion This Year

By marijana | July 6, 2011

Digital advertising analyst firm eMarketer published a report on Tuesday which estimates that US online advertising spending will surpass $31 billion in 2011. The report entitled “The Floodgates are Open” predicts that ad spending will pass 20 percent growth this year and continue in double digits throughout 2014. Total online ad spending will get close to [...]

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Announcements, ecommerce, Finance, News, Retail, Selling

No Tax For Amazon, Associate Members to be Terminated

By razavi | June 29, 2011

Amazon has notified its Associate Members in California that it will be terminating its Associate program. This is in response to the State legislatures passing a bill requiring Amazon to collect sales tax. The following is the text of the notice by Amazon to its affiliates in California: For well over a decade, the Amazon [...]

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Social Media, Social Networks

Google Unveils its Social Project Google+

By marijana | June 29, 2011

On Tuesday Google announced its new project called Google+, the search company’s latest effort to enter the social media space. After the failures of previous social initiatives such as Buzz and Orkut, Google took an entire year to develop this new service which seems to be a much more serious competitor to Facebook with the main [...]

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Internet

Google Officially Buys Yield Optimization Company Admeld

By marijana | June 14, 2011

After allot of speculation, Google officially confirmed on Monday that it has bought Admeld, an advertising optimization platform for publishers. The search giant said that the move will simplify the ad management process for publishers. Neal Mohan, Google VP of Display Advertising, explained in a blog post that today there are different ways for publishers to [...]

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