Global media and entertainment CEOs see digital media as a significant driver of future growth
How Gross Rating Points maybe used to measure online media advertising impact.
Multi-channel performance marketing technology and solutions provider Integrate, has closed a $11 million series B Investment from Comcast Ventures and Liberty Global
Posted in Advertising
Tagged Advertising, channels, comcast, foundry group, integrate, internet marketing, investment, Investments, leads, liberty global, multi channel, optimization, performance, performance based advertising, performance marketing, solutions providers, venture, ventures
Google has introduced a new feature called “Why These Ads” to bring greater transparency to ad targeting. Google says that soon people will be able to learn more about ads they see on Google search and Gmail by clicking the “Why these ads” link that will be placed next to ads. They will be able to see details on why a particular ad is displayed and how it is personalized for them.
Google officially launched AdWords Express, a product that enables local businesses to start advertising online in less than five minutes. The product was originally launched last fall as Google Boost for a limited number of small businesses and has since then expanded to all local businesses in the US that aren’t already using AdWords. Google [...]
On Tuesday, Apple announced financial results for third fiscal quarter of 2011, reporting its best quarter ever. The company reported that it sold a record 20.34 million iPhones as compared to 8.4 million in the same quarter last year, a staggering 142% increase. Apple sold 9.25 million iPads last quarter, another record sales for the [...]
Also posted in Technology
comScore released a report on Friday showing a continued growth of online video content in the U.S. The research firm’s report found that during the month of June, the U.S. Internet audience engaged in more than 6.2 billion viewing sessions which is a record breaking number. The same month, 178 million U.S. Internet users watched [...]
Digital advertising analyst firm eMarketer published a report on Tuesday which estimates that US online advertising spending will surpass $31 billion in 2011. The report entitled “The Floodgates are Open” predicts that ad spending will pass 20 percent growth this year and continue in double digits throughout 2014. Total online ad spending will get close to [...]
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Amazon has notified its Associate Members in California that it will be terminating its Associate program. This is in response to the State legislatures passing a bill requiring Amazon to collect sales tax. The following is the text of the notice by Amazon to its affiliates in California: For well over a decade, the Amazon [...]
After allot of speculation, Google officially confirmed on Monday that it has bought Admeld, an advertising optimization platform for publishers. The search giant said that the move will simplify the ad management process for publishers. Neal Mohan, Google VP of Display Advertising, explained in a blog post that today there are different ways for publishers to [...]