Category Archives: Advertising

Advertising

Opportunity and optimism

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Global media and entertainment CEOs see digital media as a significant driver of future growth

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Advertising

iGRP: New Perspectives to Look at Digital Advertising

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How Gross Rating Points maybe used to measure online media advertising impact.

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Advertising

Comcast Ventures Leads $11 Million Investment in Integrate

Comcast Ventures Leads $11 Million Investment in Integrate

Multi-channel performance marketing technology and solutions provider Integrate, has closed a $11 million series B Investment from Comcast Ventures and Liberty Global

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Advertising

Google Introduces New Feature to Improve Ad Targeting Transparency

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Google has introduced a new feature called “Why These Ads” to bring greater transparency to ad targeting. Google says that soon people will be able to learn more about ads they see on Google search and Gmail by clicking the “Why these ads” link that will be placed next to ads. They will be able to see details on why a particular ad is displayed and how it is personalized for them.

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Advertising

Google Introduces New Mobile Search Ad Formats

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Google introduced new mobile ad search formats Wednesday, including search ads in mobile apps, a “click to download” option for apps and mobile app extensions. According to the company, the new mobile ad formats will “connect people and businesses in new, useful and relevant ways,” and help businesses get more benefits from mobile advertising. “We’re bringing […]

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Internet

Google Launches AdWords Express Aimed at Local Businesses

Google officially launched AdWords Express, a product that enables local businesses to start advertising online in less than five minutes. The product was originally launched last fall as Google Boost for a limited number of small businesses and has since then expanded to all local businesses in the US that aren’t already using AdWords. Google […]

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Technology

Apple Reports Record Breaking Q3 2011

On Tuesday, Apple announced financial results for third fiscal quarter of 2011, reporting its best quarter ever. The company reported that it sold a record 20.34 million iPhones as compared to 8.4 million in the same quarter last year, a staggering 142% increase. Apple sold 9.25 million iPads last quarter, another record sales for the […]

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Social Media, Social Networks

Advertising Becoming Increasingly Social: Report

TBG Digital, a company specializing in social media advertising campaigns, released a report on global advertising on Facebook revealing that companies are now putting more effort in increasing their fan base which translates into more efficient advertising campaigns. The report analyses pricing trends, success rates and sector variances related to Facebook advertising for Q2 2011. […]

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Internet, Technology

Online Video Viewing Sessions in US Reach an All-time High:comScore

comScore released a report on Friday showing a continued growth of online video content in the U.S. The research firm’s report found that during the month of June, the U.S. Internet audience engaged in more than 6.2 billion viewing sessions which is a record breaking number. The same month, 178 million U.S. Internet users watched […]

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Internet

Online Ad Spend to Surpass $31 Billion This Year

Digital advertising analyst firm eMarketer published a report on Tuesday which estimates that US online advertising spending will surpass $31 billion in 2011. The report entitled “The Floodgates are Open” predicts that ad spending will pass 20 percent growth this year and continue in double digits throughout 2014. Total online ad spending will get close to […]

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