How Gross Rating Points maybe used to measure online media advertising impact.
Multi-channel performance marketing technology and solutions provider Integrate, has closed a $11 million series B Investment from Comcast Ventures and Liberty Global
Google has introduced a new feature called “Why These Ads” to bring greater transparency to ad targeting. Google says that soon people will be able to learn more about ads they see on Google search and Gmail by clicking the “Why these ads” link that will be placed next to ads. They will be able to see details on why a particular ad is displayed and how it is personalized for them.
Google introduced new mobile ad search formats Wednesday, including search ads in mobile apps, a “click to download” option for apps and mobile app extensions. According to the company, the new mobile ad formats will “connect people and businesses in new, …
Google officially launched AdWords Express, a product that enables local businesses to start advertising online in less than five minutes. The product was originally launched last fall as Google Boost for a limited number of small businesses and has since then expanded to all local businesses in the US that aren’t already using AdWords. Google now enables businesses with no previous experience in online advertising to leverage AdWords Express to reach customers in quick and easy way through highly effective campaigns.
The process of creating an online ad campaign is quite simplified; businesses only need to enter some basic information to create their ad.
On Tuesday, Apple announced financial results for third fiscal quarter of 2011, reporting its best quarter ever. The company reported that it sold a record 20.34 million iPhones as compared to 8.4 million in the same quarter last year, a staggering 142% increase. Apple sold 9.25 million iPads last quarter, another record sales for the tech giant and an increase of 183% versus 3.3 million in the year-ago quarter. During the last quarter Apple reached more than 220 million sales iPhone, iPad and iPod touch combined.
TBG Digital, a company specializing in social media advertising campaigns, released a report on global advertising on Facebook revealing that companies are now putting more effort in increasing their fan base which translates into more efficient advertising campaigns. The report analyses pricing trends, success rates and sector variances related to Facebook advertising for Q2 2011.
The study shows that brand campaigns on Facebook grew by 104 percent quarter on quarter and by 1900 percent during the previous 12 months.
comScore released a report on Friday showing a continued growth of online video content in the U.S. The research firm’s report found that during the month of June, the U.S. Internet audience engaged in more than 6.2 billion viewing sessions which is a record breaking number. The same month, 178 million U.S. Internet users watched online video content and on average each viewer saw 16.8 hours of video during June.
Google is still dominating the list of the top video content properties primarily due to its YouTube ownership. comScore also recently reported that Google is the first web property to reach 1 billion monthly visits. Google sites ranked first in June with 149.3 million unique viewers who watched an average of 324.1 minutes of online video.
Digital advertising analyst firm eMarketer published a report on Tuesday which estimates that US online advertising spending will surpass $31 billion in 2011. The report entitled “The Floodgates are Open” predicts that ad spending will pass 20 percent growth this year and continue in double digits throughout 2014. Total online ad spending will get close to $50 billion by 2015.
The main drivers for the online ad spending growth are search advertising which will be a $14.38 billion market in 2011, and also banner advertising from ad networks and big sites such as Yahoo!, Google and Facebook. Banner ad spending is growing from $6.23 billion last year to $7.61 billion in 2011. According to eMarketer, video will remain the fastest-growing format in online advertising.
Amazon has notified its Associate Members in California that it will be terminating its Associate program. This is in response to the State legislatures passing a bill requiring Amazon to collect sales tax. The following is the text of the notice by Amazon to its affiliates in California:
For well over a decade, the Amazon Associates Program has worked with thousands of California residents. Unfortunately, a potential new law that may be signed by Governor Brown compels us to terminate this program for California-based participants. It specifically imposes the collection of taxes from consumers on sales by online retailers – including but not limited to those referred by California-based marketing affiliates like you – even if those retailers have no physical presence in the state.
We oppose this bill because it is unconstitutional and counterproductive. It is supported by big-box retailers, most of which are based outside California, that seek to harm the affiliate advertising programs of their competitors. Similar legislation in other states has led to job and income losses, and little, if any, new tax revenue. We deeply regret that we must take this action.
As a result, we will terminate contracts with all California residents that are
On Tuesday Google announced its new project called Google+, the search company’s latest effort to enter the social media space. After the failures of previous social initiatives such as Buzz and Orkut, Google took an entire year to develop this new service which seems to be a much more serious competitor to Facebook with the main focus on “bringing the nuance and richness of real-life sharing to software”.
Although many are already calling Google+ a Facebook clone, there are some significant differentiators, mainly in the Google’s approach to sharing which according to the company “really suffers” as most online services don’t allow users to connect and share with specific groups of people, but rather with everyone at the same time.
After allot of speculation, Google officially confirmed on Monday that it has bought Admeld, an advertising optimization platform for publishers. The search giant said that the move will simplify the ad management process for publishers.
Neal Mohan, Google VP of Display Advertising, explained in a blog post that today there are different ways for publishers to sell their ad space, including selling directly to advertisers, or making their ad space available indirectly to hundreds of ad networks.
Vice President of Display Advertising at Google, Neal Mohan, took a stage yesterday at Interactive Advertising Bureau’s Innovation Days @ Internet Week and gave a keynote titled “There’s a perfect ad for everyone.” During his speech, Mohan said that display advertising business will start placing the focus on the users enabling them to interact with display ads in completely new ways. He made six predictions about the shifts that are going to happen in the display advertising space by the year 2015:
1. There will be a 25% decrease in the number of display ad impressions per person. Google’s head of Display Advertising sees this decrease as a positive change which will result in users seeing fewer online ads but of better quality, as opposed to being overwhelmed by the huge number of ads which fail to connect with them in a meaningful way.
ComScore released a study which shows that display advertising on mobile devices in the U.S. has more than doubled in the past two years. According to the research company’s study, mobile content and publishing accounts for 50 percent of all products advertised on mobile devices.
ComScore’s vice president, Hans Fredericks, said in a statement that the driving force behind the increased consumption of mobile media is “adoption of smartphones, 3G/4G networks and unlimited data plans.”
Consumer behavior & attitudes towards “Social Commerce” is examined in this report on popularity of “Group-Buying” Sites & “Location-Based” Apps-
Shoppers are willing to interact with retailers through a variety of social networks and retailers have limitless opportunities to capitalize on the momentum, according to the 2011 Social Commerce Study. The report, which evaluates shopping directly influenced by social media, polled 1787 adult online shoppers in April 2011.
“As these sites gain momentum and spread to more cities around the country, retailers have an opportunity to experiment not only with established sites but also group-buy promotions on their own Facebook pages and websites.”
According to the survey, 42 percent of online consumers have “followed” a retailer proactively through Facebook, Twitter or a retailer’s blog, and the average person follows about six retailers. While shoppers’ reasoning for following a retailer varies, the majority of respondents (58%) said they follow companies to find deals, while nearly half (49%) say they want to keep up to date on products. More than one-third also follow retailers for information on contests and events (39%).
Though many retailers use social media to build their brand, research indicates that companies may also be able to monetize these channels. According to the survey, more than half of Facebook users (56%) say they have clicked through to a retailer’s website because of a Facebook post, while over two-thirds