Category Archives: Marketing & Sales

Marketing & Sales

Adobe Buys Digital Marketing Company Efficient Frontier

By marijana | November 30, 2011
adobe-logo

Adobe Systems has agreed to buy Efficient Frontier with the goal to improve its digital marketing solutions by enhancing ad optimization capability for social, search and display campaigns, the company announced on Wednesday. The financial terms of the deal were not disclosed.

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Marketing & Sales

Black Friday Deals: Apple and Microsoft Slash Prices on Popular Products

By marijana | November 25, 2011
Apple-Black-Friday

For all those people who were waiting on the Black Friday to come so that they can treat themselves or their loved ones with some of the most popular products from tech companies, such as Microsoft and Apple, the day has come to take advantage of the major cuts in prices. Black Friday deals from both Apple and Microsoft are now live, and some of the discounts offered are quite alluring.

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Social Media, Social Networks

Facebook to Offer $10 Million in Free Ads to US Small Businesses

By andyjones | September 27, 2011

Facebook announced Monday it will offer up to $10 million in free Facebook advertising to US small businesses in cooperation with the National Federation of Independent Business (NFIB) and the U.S. Chamber of Commerce. The company says that the goal of the initiative is to “invest, educate, and connect” with small businesses across the States. Starting [...]

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Social Media, Social Networks

93% of Facebook Users Clicking ‘Like’ Monthly, Nearly Half on Brands: Study

By admin | September 21, 2011

93% of Facebook users click the “Like” button at least monthly, but the meaning behind “Like” varies considerably by age and context, according to an ExactTarget study. The interactive marketing company found the most common uses of “Like” related to posts made by friends, followed by clicking the “Like” button on sites outside of Facebook as a [...]

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Announcements, Technology

Amazon Brings AmazonLocal Daily Deals to Kindle With Ads

By jason | September 15, 2011

Amazon announced Thursday that it will soon start offering daily deals from AmazonLocal to Kindle and Kindle 3G with Special Offers customers. The deals will be displayed on Kindle screensaver when the user isn’t reading. AmazonLocal on Kindle with Special Offers is launching in New York City and will roll out to all 44 AmazonLocal cities later in [...]

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Announcements

AmEx OPEN Offers Small Businesses Reward Points for Online Marketing

By andyjones | August 24, 2011

American Express OPEN has launched a Business Gold Rewards Card that gives small businesses double points for all online marketing expenditures. With this new program, AmEx wants to help businesses get the most out of their Internet marketing investments, such as Facebook ads. The Business Gold Card gives business owners three times points on airfare, [...]

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Mobile, News

Use of QR Codes in the US on the Rise

By marijana | August 15, 2011

The use of QR codes in the US is rising, as more than 14 million Americans scanned a QR code or a bar code on their smartphone in the month of June, according to a new report by comScore. This number represents 6.2 percent of all mobile users in the US. The majority of mobile [...]

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Mobile, News

Location Analytics Market to Reach $9 Billion in 2016 Despite Privacy Issues

By admin | July 25, 2011

ABI Research analysts projected that the size of the location analytics market will reach $9 billion in 2016 despite the privacy issues. The research firm noted that due to the recent “locationgate” controversy, the location-based services and advertising markets have been under close watch, with main focus being placed on privacy legislation. “ABI Research believes that this [...]

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Utility Computing

Worldwide IT Spending Is on Pace to Grow 7.1 Percent in 2011

By admin | June 30, 2011

Public Cloud Services Growing Four Times Faster Than Overall Spending Worldwide IT spending is on pace to grow 7.1 percent in 2011, according to the latest quarterly spending outlook by Gartner, Inc. Analysts have revised overall IT forecast spending growth in U.S. dollar terms, up from their first quarter update, when they projected 5.6 percent [...]

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Software as a Service

Microsoft CRM Dynamics Online Provided By BizCloud SaaS Marketplace

By admin | May 17, 2011

Microsoft Dynamics® CRM Online combines your everyday Microsoft® Office applications with powerful customer relationship management (CRM) software accessed over the Internet to rapidly improve marketing, boost sales, and enrich customer service interactions. Microsoft Dynamics CRM Online provides a powerful yet easy-to-use CRM solution delivered over the Internet, so that organizations can get up and running [...]

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Internet

AT&T to Launch Daily Deals Service

By greg | May 4, 2011

AT&T is preparing to enter the daily deal market by offering deals through its YP.com subsidiary (formerly Yellow Pages). AT&T will launch its discount site in a month in three major cities– Los Angeles, Atlanta and Dallas-Forth West with more cities and national deals to follow. The company also plans to introduce deals on mobile [...]

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Tips & Advice

Using Web Analytics to Boost Your Website ROI

By marijana | April 27, 2011

Performing Web analytics is essential for increasing the website ROI and the key to having a successful online venture. Web analytics provides crucial information on how visitors interact with your site. Information gathered through web analytics will help you create effective online marketing campaigns, perfect your SEO efforts, improve the design of your website, and [...]

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News

Consumers Overwhelmed by Increased Volume of Local Deals

By admin | April 19, 2011

Desire to save money and the dramatic rise in the number of local deals providers has driven a 47 percent surge in the use of local deals compared with last year, according to a recent Bing/Impulse Research survey. Coupons and deals offering discounts on local products and services are going gangbusters, with retailers and service [...]

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