Category Archives: Marketing & Sales

Tips & Advice

Using Web Analytics to Boost Your Website ROI

By marijana | April 27, 2011

Performing Web analytics is essential for increasing the website ROI and the key to having a successful online venture. Web analytics provides crucial information on how visitors interact with your site. Information gathered through web analytics will help you create effective online marketing campaigns, perfect your SEO efforts, improve the design of your website, and [...]

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News

Consumers Overwhelmed by Increased Volume of Local Deals

By admin | April 19, 2011

Desire to save money and the dramatic rise in the number of local deals providers has driven a 47 percent surge in the use of local deals compared with last year, according to a recent Bing/Impulse Research survey. Coupons and deals offering discounts on local products and services are going gangbusters, with retailers and service [...]

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News

Smartphone Shopping Spree? New Study Finds Half of Americans Are Shopping With Mobile Devices

By admin | April 18, 2011

According to a new study released today by Arc Worldwide, Leo Burnett’s marketing services arm, 50 percent of Americans use a mobile device to navigate their fast-paced, sporadic shopping journey. Whether it’s comparing prices of TVs, ordering a morning latte or reading restaurant reviews – mobile shopping has become a way of life for Americans. This [...]

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Marketing & Sales

Search Marketing to Grow 16% in 2011–REPORT

By marijana | April 14, 2011

According to a new report by Search Engine Marketing Professional Organization, the search marketing industry will grow 16% in 2011, bringing the industry to a value of $19.3 billion. The report is based on a survey of more than 900 companies and agencies and it examines how organizations are leveraging current trends in paid search [...]

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Mobile

Key Benefits of Mobile Marketing for Businesses

By marijana | April 12, 2011

Those businesses that are still shying away from implementing mobile marketing may find a great deal of encouragement for adopting this medium in statistics that show that more than 280 million Americans carry mobile phones. This staggering number makes 80% of US population that is becoming more dependent on this technology each day. Mobile phones [...]

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Social Media, Tips & Advice

Essential Tips for Facebook Marketing Success

By marijana | April 4, 2011

Facebook marketing is becoming increasingly popular among businesses, as different tools are being developed to provide them with more options to interact with their audience and better promote themselves. There are number of ways for businesses to boost their Facebook presence and make their pages a killer tool for engaging with audience and making their [...]

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Internet, Social Media

Buzzfeed’s Jonah Peretti Reveals Social Media and Viral Advertising Secrets

By marijana | March 31, 2011

Co-founder of Buzzfeed and Huffington Post, Jonah Peretti, spoke at Web 2.0 conference yesterday about The Hidden Secrets of Social Media and Viral Advertising. The main focus of his keynote speech was to explain how to make something “go viral”. Showing the audience a glimpse of his early experiences in making things viral, he moved [...]

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News, Social Media

Roost Reduces Time Sink and Stress Caused by Social Media With New Social Marketing Platform For SMB

By admin | March 29, 2011

Roost (www.roost.com, @roost), a technology company committed to helping small business go social, announced its new social marketing platform for Facebook and Twitter at the Web 2.0 Expo in San Francisco today.  The Roost freemium productivity tool helps businesses who rely heavily on word of mouth and referrals tap into the power of the social [...]

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Technology

Google One Pass to Rival Apple’s Service

By marijana | February 17, 2011

Google has launched an application subscription service for publishers, called Google One Pass. The new service will provide publishers with a simple way to let consumers pay for the content and then access it from a number of devices simply by using their Gmail address and password. Payments will be made through the search company’s [...]

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Internet

Google Hotpot Goes Global

By marijana | February 3, 2011

Hotpot, Google’s local recommendations system, has been launched globally and Hotpot mentions are now appearing in Google search results around the world. Google Hotpot was launched in November last year allowing users to share recommendations on different establishments, such as bars, restaurants, hotels, etc. with their friends and rate places they have visited. Until now, [...]

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Software as a Service

Webinars as Efficient Sales and Marketing Tools

By andy | January 28, 2011

Webinars are great tools for reaching your target audience and can be of tremendous help in increasing the sales of your products or services. They can also be an effective way to complement your company’s lead generation efforts. Internet marketers are integrating webinars into their marketing strategies to educate potential customers about the products they [...]

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Internet

Google Preparing Groupon Competitor Service

By andy | January 24, 2011

Search giant Google is preparing its new offer called Google Offer with the goal to compete in the booming online local advertising market. Google made the move after recent failure to purchase the fastest growing deal of the day company Groupon. Google’s six billion dollars offer was rejected, and now the search company plans to [...]

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Green

CEA 2010 Sustainability report illustrates environmental progress

By Green Commerce Bureau | January 4, 2011

Consumer electronics industry cites strides in efficiency, emissions, electronics recycling The Consumer Electronics Association (CEA)® today released the CEA 2010 Sustainability Report to highlight the tremendous progress the industry has made in its green initiatives, from designing more energy efficient products to cutting greenhouse gas emissions (GHG) at facilities, to developing a national electronics recycling [...]

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