
Loyalty Service Has Tracked More Than 3.5 Million Items Purchased by Repeat Customers at Local Merchants

Loyalty Service Has Tracked More Than 3.5 Million Items Purchased by Repeat Customers at Local Merchants
This is a follow up post on Amazon terminating its associate members in California. The following is the text of letter to Amazon Associates informing them of the termination and encouraging them to move to another state: Unfortunately, Governor Brown has signed into law the bill that we emailed you about earlier today. As a result of [...]
Amazon has notified its Associate Members in California that it will be terminating its Associate program. This is in response to the State legislatures passing a bill requiring Amazon to collect sales tax. The following is the text of the notice by Amazon to its affiliates in California: For well over a decade, the Amazon [...]
Consumer behavior & attitudes towards “Social Commerce” is examined in this report on popularity of “Group-Buying” Sites & “Location-Based” Apps- Shoppers are willing to interact with retailers through a variety of social networks and retailers have limitless opportunities to capitalize on the momentum, according to the 2011 Social Commerce Study. The report, which evaluates shopping [...]
Affiliate network acts as a match maker for affiliates and merchants enabling affiliates to find thousands of offers in one environment and allowing merchants to put their offers in front of affiliates who will advertise their products. Affiliate networks help merchants increase their sales by providing fully managed and integrated affiliate marketing solutions. The affiliate [...]

These days one of the most popular news and topics in American business world is a class action lawsuit based on gender discrimination that may impact up to one million current and former Wal-mart women employees. The law suit is based on the fact that Wal-mart pays women less than men for the same jobs and that female employees receive [...]

The content marketing is incredibly present in business world. It is used by some of the greatest marketing organizations in the world, including P&G, Microsoft and Cisco Systems. Nevertheless, it is also developed and executed by small businesses and one-man shops around the globe. So if you are part of the small business, you might [...]
Last week we spoke about the basics of your P.R. plan and P.R. organization. Now we will focus more on other aspects of a challenge called Public Relations. Public Relations may seem as a very complicated and demanding aspect of any business, especially the small one. Professional P.R. approach includes community participation, public speaking and [...]
Public relations are very important aspect of every business. Many small businesses make a huge mistake by believing that they cannot afford a good PR campaign or that they cannont reach the attention of potential customers. They are doing something that one small business should never do – they compare themselves with big and international [...]