Loyalty Service Has Tracked More Than 3.5 Million Items Purchased by Repeat Customers at Local Merchants
IBM determined the median heel height discussed online by those identified as important shoe mavens in the social media universe. The median height discussed peaked at seven inches in 2009 and declined to two inches this year.
This is a follow up post on Amazon terminating its associate members in California. The following is the text of letter to Amazon Associates informing them of the termination and encouraging them to move to another state:
Unfortunately, Governor Brown has signed into law the bill that we emailed you about earlier today. As a result of this, contracts with all California residents participating in the Amazon Associates Program are terminated effective today, June 29, 2011. Those California residents will no longer receive advertising fees for sales referred to Amazon.com, Endless.com, MYHABIT.COM or SmallParts.com. Please be assured that all qualifying advertising fees earned before today will be processed and paid in full in accordance with the regular payment schedule.
You are receiving this email because our records indicate that you are a resident of California. If you are not currently a resident of California, or if you are relocating to another state in the near future, you can manage the details of your Associates account here. And if you relocate to another state in the near future please contact us for reinstatement into the Amazon Associates Program.
Amazon has notified its Associate Members in California that it will be terminating its Associate program. This is in response to the State legislatures passing a bill requiring Amazon to collect sales tax. The following is the text of the notice by Amazon to its affiliates in California:
For well over a decade, the Amazon Associates Program has worked with thousands of California residents. Unfortunately, a potential new law that may be signed by Governor Brown compels us to terminate this program for California-based participants. It specifically imposes the collection of taxes from consumers on sales by online retailers – including but not limited to those referred by California-based marketing affiliates like you – even if those retailers have no physical presence in the state.
We oppose this bill because it is unconstitutional and counterproductive. It is supported by big-box retailers, most of which are based outside California, that seek to harm the affiliate advertising programs of their competitors. Similar legislation in other states has led to job and income losses, and little, if any, new tax revenue. We deeply regret that we must take this action.
As a result, we will terminate contracts with all California residents that are
Consumer behavior & attitudes towards “Social Commerce” is examined in this report on popularity of “Group-Buying” Sites & “Location-Based” Apps-
Shoppers are willing to interact with retailers through a variety of social networks and retailers have limitless opportunities to capitalize on the momentum, according to the 2011 Social Commerce Study. The report, which evaluates shopping directly influenced by social media, polled 1787 adult online shoppers in April 2011.
“As these sites gain momentum and spread to more cities around the country, retailers have an opportunity to experiment not only with established sites but also group-buy promotions on their own Facebook pages and websites.”
According to the survey, 42 percent of online consumers have “followed” a retailer proactively through Facebook, Twitter or a retailer’s blog, and the average person follows about six retailers. While shoppers’ reasoning for following a retailer varies, the majority of respondents (58%) said they follow companies to find deals, while nearly half (49%) say they want to keep up to date on products. More than one-third also follow retailers for information on contests and events (39%).
Though many retailers use social media to build their brand, research indicates that companies may also be able to monetize these channels. According to the survey, more than half of Facebook users (56%) say they have clicked through to a retailer’s website because of a Facebook post, while over two-thirds
Affiliate network acts as a match maker for affiliates and merchants enabling affiliates to find thousands of offers in one environment and allowing merchants to put their offers in front of affiliates who will advertise their products. Affiliate networks help merchants increase their sales by providing fully managed and integrated affiliate marketing solutions.
The affiliate network does all the work of enrolling affiliates and bringing in new advertisers. It handles all the administration, tracks leads and deals with the details regarding stats and payment process. Merchants can run multiple offers simultaneously and get one check at the end of the month. Affiliates benefit greatly from having one place from which they can manage all their programs. They can also take advantage of various marketing tools for promotion of affiliate programs that these networks offer.
In last couple of weeks one of the top news and topics in the world of economy is the strong U.S. dollar. We hear about how it influences the prices of oil and gold, and about compared values of dollar and other world’s currencies. What people do not know and do not hear about is - what actually strong dollar means, and what it means for U.S. citizens and their businesses.
Even though in most of the fields “strong” is always better than “weak”, when it comes to economy it is not that simple. Whether the strong dollar helps in the struggle with recession and crisis, or it opens some new questions and complications, depends on many other factors.
These days one of the most popular news and topics in American business world is a class action lawsuit based on gender discrimination that may impact up to one million current and former Wal-mart women employees. The law suit is based on the fact that Wal-mart pays women less than men for the same jobs and that female employees receive less promotions and have to wait longer to be promoted. The lawsuit alleges that the company’s “strong, centralized structure fosters or facilitates gender stereotyping and discrimination.”
The workers bringing suit also say women make up more than 70 percent of Wal-Mart’s hourly work force but in the past decade made up less than one-third of its store management.
The content marketing is incredibly present in business world. It is used by some of the greatest marketing organizations in the world, including P&G, Microsoft and Cisco Systems. Nevertheless, it is also developed and executed by small businesses and one-man shops around the globe. So if you are part of the small business, you might want to consider using this strategy to promote the services and products you offer and to attract costumers. Another good side of content marketing is that this is actually very logical and easy approach.
It will just take a bit of your time and thinking, until you create the idea which is the basis of your business.
IP is divided into two categories: artistic and industrial.
• Artistic Intellectual Property rights are protected by Copyrights.
• Industrial Intellectual Property rights are protected by Patents and Trademarks.
General opinion and first thought that comes to a mind when it’s about IP are artistic works, scientific patents and similar. That’s a big mistake. Your Intellectual Property are all information, resorts you have used and productsof your work. We are talking about customer lists, business processes, publications, trademarks, etc during and after your employment with the company. These items are considered Intellectual Property and proprietary information.
Last week we spoke about the basics of your P.R. plan and P.R. organization. Now we will focus more on other aspects of a challenge called Public Relations.
Public Relations may seem as a very complicated and demanding aspect of any business, especially the small one. Professional P.R. approach includes community participation, public speaking and articles published, contact with media and local reporters, your communication with your audience and presenting the right message to them. If we want to make this definition more concise, we would say that P.R. campaign is concentrated on the relationship between your business and its public. And what is it that can help you make the right impression and take care of the future of your business?
Public relations are very important aspect of every business.
Many small businesses make a huge mistake by believing that they cannot afford a good PR campaign or that they cannont reach the attention of potential customers. They are doing something that one small business should never do – they compare themselves with big and international companies.
Don’t think this way. Public Relations, Press Releases and well designed PR plan can and will make a difference to your business success. Energy, time and money invested in this will certainly not be wasted.
As you probably already know, when starting or reorganizing a business, the first thing to do is to make a good business plan. If you have already accepted this concept, then you have a valuable habits of good organization and realistic analysis in running a business.
Each small business owner already knows that there are a lot of activities that demand time and attention. In order to be successful, you need to engage in business activities that can provide the biggest value for your time. Still, one size fits all does not apply and each business defers. The specific business activity for your venture maybe completely different but for a majority of business owners some of the items on this list applies.
Every January people all around the globe make lists of the things they are planing to do, to change or to learn in the following year. Unfortunately many of them stay active only on those lists, so the point is to choose something you really believe in, really need and are capable to fulfil.
Speaking about business resolutions, you must be more serious because these decisions are connected with your business development, business ideas and profit so it’s not a good idea to give up on some of them after few months of dedication.
This year is going to be greener than the last one, so starting a green business or making your business greener could be a right decision to make. And more. This is not just a resolution, it is a commitment.
Greening the world this year is one aspect of general «save the planet» goal we all should lean to. It’s a higher cause, but it is also a business move.
Now it’s a good moment to sit, think through, make some analysis and make a fresh green start.
If you are a person who has ideas or products that could help the world’s economy or
environment, then there are sources of funding from investors, governments and nonprofits looking for your entrepreneurial solutions. Increased awareness of the need for green business practices has led to the availability of many types of green business grants, both in the private and public sector.
Realizing that there might be a good niche for an eco-friendly business which uses renewable resources, you may have a good basis to start a green small business. After you have looked around and make sure that your community can support your green business, it’s time to inform yourself about grants that the government and other organization have to offer to this kind of company.