Amazon has notified its Associate Members in California that it will be terminating its Associate program. This is in response to the State legislatures passing a bill requiring Amazon to collect sales tax. The following is the text of the notice by Amazon to its affiliates in California:
For well over a decade, the Amazon Associates Program has worked with thousands of California residents. Unfortunately, a potential new law that may be signed by Governor Brown compels us to terminate this program for California-based participants. It specifically imposes the collection of taxes from consumers on sales by online retailers – including but not limited to those referred by California-based marketing affiliates like you – even if those retailers have no physical presence in the state.
We oppose this bill because it is unconstitutional and counterproductive. It is supported by big-box retailers, most of which are based outside California, that seek to harm the affiliate advertising programs of their competitors. Similar legislation in other states has led to job and income losses, and little, if any, new tax revenue. We deeply regret that we must take this action.
As a result, we will terminate contracts with all California residents that are
Consumer behavior & attitudes towards “Social Commerce” is examined in this report on popularity of “Group-Buying” Sites & “Location-Based” Apps-
Shoppers are willing to interact with retailers through a variety of social networks and retailers have limitless opportunities to capitalize on the momentum, according to the 2011 Social Commerce Study. The report, which evaluates shopping directly influenced by social media, polled 1787 adult online shoppers in April 2011.
“As these sites gain momentum and spread to more cities around the country, retailers have an opportunity to experiment not only with established sites but also group-buy promotions on their own Facebook pages and websites.”
According to the survey, 42 percent of online consumers have “followed” a retailer proactively through Facebook, Twitter or a retailer’s blog, and the average person follows about six retailers. While shoppers’ reasoning for following a retailer varies, the majority of respondents (58%) said they follow companies to find deals, while nearly half (49%) say they want to keep up to date on products. More than one-third also follow retailers for information on contests and events (39%).
Though many retailers use social media to build their brand, research indicates that companies may also be able to monetize these channels. According to the survey, more than half of Facebook users (56%) say they have clicked through to a retailer’s website because of a Facebook post, while over two-thirds
PPC campaigns are the basic of online advertising and can potentially bring targeted traffic to your company’s website and convert leads into sales. Unfortunately, quite often people don’t get to see the results in terms of ROI. Setting up a PPC campaign isn’t all that difficult, but managing it properly so that it becomes profitable takes time and effort. Regularly making changes and testing different variations of your ad copy, landing pages, and bids are the most fundamental steps to making your PPC campaign a success. Following are some basic tips on managing your PPC campaign:
Optimize Landing Pages
Well designed and carefully optimized landing pages are the crucial factor to winning high conversion rates. If you are running an ad for a specific service or a product, your visitors should land on the actual service/product page. This will lead to increase in conversions as visitors don’t have to search your entire site to find the product/service that they are looking for. Google has a free tool called Google Website Optimizer that you can use to test multiple versions your landing page elements such as copy, images and titles, and learn which combination of elements will bring you the highest conversion rates.
Affiliate network acts as a match maker for affiliates and merchants enabling affiliates to find thousands of offers in one environment and allowing merchants to put their offers in front of affiliates who will advertise their products. Affiliate networks help merchants increase their sales by providing fully managed and integrated affiliate marketing solutions.
The affiliate network does all the work of enrolling affiliates and bringing in new advertisers. It handles all the administration, tracks leads and deals with the details regarding stats and payment process. Merchants can run multiple offers simultaneously and get one check at the end of the month. Affiliates benefit greatly from having one place from which they can manage all their programs. They can also take advantage of various marketing tools for promotion of affiliate programs that these networks offer.
The Department of Commerce recently published a research that shows that the percentage of GDP represented by exports is the highest in almost a century showing that exports are going to play an important role in supporting the economic growth and new job creation in the US.
The report shows that the growth of trade in a global market holds great opportunities for business owners who are looking to expand their business in the future.
In last couple of weeks one of the top news and topics in the world of economy is the strong U.S. dollar. We hear about how it influences the prices of oil and gold, and about compared values of dollar and other world’s currencies. What people do not know and do not hear about is - what actually strong dollar means, and what it means for U.S. citizens and their businesses.
Even though in most of the fields “strong” is always better than “weak”, when it comes to economy it is not that simple. Whether the strong dollar helps in the struggle with recession and crisis, or it opens some new questions and complications, depends on many other factors.
Many years ago when I started my career in sales, I was working in Account Development for Bay Networks and few other companies in the Silicon Valley. The first few months I was given the Tennessee, Kentucky and Alabama as my sales territory. Nothing like going to bed at nine at night so I can be at work and start cold calling at five in the morning. Working in inside sales was something like paying my tuition for learning the basic of sales. I have learned many valuable skills that I could never gain if I was just thrown in to the field.
The good thing about inside sales is that you have the entire resources of the company to assist you in making your efforts successful. From managers, mentors, engineers and executives to marketing, it is all accessible for your sales efforts.
The content marketing is incredibly present in business world. It is used by some of the greatest marketing organizations in the world, including P&G, Microsoft and Cisco Systems. Nevertheless, it is also developed and executed by small businesses and one-man shops around the globe. So if you are part of the small business, you might want to consider using this strategy to promote the services and products you offer and to attract costumers. Another good side of content marketing is that this is actually very logical and easy approach.
It will just take a bit of your time and thinking, until you create the idea which is the basis of your business.
IP is divided into two categories: artistic and industrial.
• Artistic Intellectual Property rights are protected by Copyrights.
• Industrial Intellectual Property rights are protected by Patents and Trademarks.
General opinion and first thought that comes to a mind when it’s about IP are artistic works, scientific patents and similar. That’s a big mistake. Your Intellectual Property are all information, resorts you have used and productsof your work. We are talking about customer lists, business processes, publications, trademarks, etc during and after your employment with the company. These items are considered Intellectual Property and proprietary information.
Ask any CEO what is the most important job in the organization and they will respond by saying it is sales. Sales and marketing are responsible for not only bringing revenue to the company but good sales folks drive product innovation that helps create the next generation of go to market strategy and products.
There are several strategies to build a better company and increase its value.
The overall value of a business is generally determined as a function of your earning and financial position and the inherent strength of your business. It is a common issue that two businesses with similar financial profiles are for sale on a different value just because of their off balance sheet items. Following are the core principals that separate good business from industry leaders.
- Build a deep management team
Successful companies have a good senior management team, but some others just hire one person capable of making critical decisions, putting their business in danger. If your company can not function properly without your daily supervision, then you need to hire and develop talent for the future of your business.
Last week we spoke about the basics of your P.R. plan and P.R. organization. Now we will focus more on other aspects of a challenge called Public Relations.
Public Relations may seem as a very complicated and demanding aspect of any business, especially the small one. Professional P.R. approach includes community participation, public speaking and articles published, contact with media and local reporters, your communication with your audience and presenting the right message to them. If we want to make this definition more concise, we would say that P.R. campaign is concentrated on the relationship between your business and its public. And what is it that can help you make the right impression and take care of the future of your business?
Assuming you have done your research and discovered that the suspect may have a need for your product or service, how do you get past the admin? Most sales reps treat the art of selling like fishing with a single rod, they make contact with the most senior person in the organization and start pitching the products. They treat the poor executive assistants unprofessionally instead of trying to make friends with the gate keepers.
Photo by yattaIf you are currently in the process of planning to start your own business, the first important thing you should keep in mind is a business plan. Each year, because of a variety of reasons a large number of individuals plan to start a business. Yet despite the desire and motivation to run their own business, many don’t get off the starting blocks. One of the reasons for the inability to get a business off the ground is the lack of a clear thought process – the task appears so daunting that the idea quickly fades away. One tried and tested method for developing ideas into action is to write a business plan. Business plan will serve as a stepping-stone of your business success. Whilst it may come in different formats you will find that all business plans have the same aim and that is to give a clear idea and direction as to exactly what your business is or will be.