Social Media

Google+ Unveils Pages for Brands

Google+ has introduced Pages for businesses and brands, a feature that organizations have been expecting to see since the social network’s initial launch. Google+ Pages allow brands and businesses to create a presence on Google+ and connect with their customers and fans online.

Google+ Pages look quite the same as individual profiles allowing Page owners to post company updates, send messages to customers, see how many people recommended them via +1, and take advantage of the popular G+ features, including Circles and Hangouts.

The Circles feature enables Page owners to group their customers into specific circles and tailor their messages to a specific circle of audience.  They can use the feature to create a Circle of loyal customers to offer them special discounts and promotions. The Hangouts feature enables brands and businesses to have conversations with up to nine customers face-to-face via video chat.  Organizations can find this feature to be very useful as they can use it to obtain customer feedback on their products/services.

Google’s +1 button already appears on ads, search results, mobile devices and across websites as a way for people to recommend content on the web. Now Google added the button to Pages enabling them to recommend brands directly to their friends on the social network.

Businesses can now add a Google+ icon on their site which will link directly to their Google+ Page.  The company will also soon introduce ‘badges’ allowing people to circle a page directly from a company’s website.  The new Pages will appear in Google search results.

Additionally, the company introduced a feature called Direct Connect, which enables people to quickly find a Google+ Page on Google search. “When someone searches for your business with the ‘+’ sign before it Direct Connect will send them directly to your page,” Dennis Troper, Product Management Director, Google+ Pages said in a blog post. “Users will also be prompted to automatically add Pages they find through Direct Connect to their circles.”

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