ecommerce | Internet

One Fifth of Global Internet Users Visited Amazon Sites in June

One fifth of global Internet audience visited Amazon Sites during the month of June, according to a new report from research firm comScore. The report analyzed selected global retail an auction sites and found that Amazon Sites had 282 million visitors in June representing over 20 percent of worldwide Internet population.

eBay ranked second with 223.5 million visitors, or 16.2 percent of total Internet audience. China’s Alibaba.com was the third most visited retail site with 156.8 million, 11.8 percent, while Apple held the fourth place with over 134 million visitors.

The report also found that Amazon Sites and Apple.com Worldwide Sites had a wider global reach compared to other destinations analyzed in the study. 35.4 percent of Amazon’s audience came from North America in June, 31.8 percent from Europe and Asia Pacific contributed 24.1 percent.  32 percent of Apple sites’ visitors were from North America, while Europe contributed 29.6 percent of visitors and Asia Pacific, 24.9 percent. Wal-Mart, on the other hand, had most visits from North America, 83.4 percent.

“While retail e-commerce has already grown to become a $150+ billion annual industry in the U.S., it still presents enormous upside opportunity across much of the globe,” Gian Fulgoni, comScore co-founder and chairman said in a statement. “Technology has changed the way consumers behave, and increasingly they are opting for the convenience and pricing advantages offered by the online channel. Several global retail brands have already capitalized on this global consumer trend, and many other retailers are sure to pursue their share of the pie.”

comScore analyzed Internet users age 15 and above accessing the sites from home or work computers. The report excluded visits from public computers such as Internet cafes, as well as visits from mobile devices.

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