According to a new report by Search Engine Marketing Professional Organization, the search marketing industry will grow 16% in 2011, bringing the industry to a value of $19.3 billion. The report is based on a survey of more than 900 companies and agencies and it examines how organizations are leveraging current trends in paid search [...]
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BrightEdge to Help Companies Improve Social SEO for Facebook Pages
According to a study by BrightEdge, a company devoted to helping organizations get the full value out of organic searches, more than 70% of brands fail to optimize their Facebook Pages to appear in the top 20 results of search for their brand name. With the goal to enable brands to optimize their social SEO [...]